DBS Global University | Best Private University in Dehradun

MBA Media & Creative Communication

The MBA Media & Creative Communication program at the School of Modern Media is a comprehensive postgraduate degree designed to prepare aspiring professionals for leadership roles in the ever-evolving media landscape.

This specialised program integrates advanced management strategies with a profound understanding of media dynamics, creativity, and communication trend. Provides a comprehensive curriculum that encompasses media planning, content creation, digital communication, and strategic management. Emphasis is placed on hands-on learning, industry-relevant projects, and exposure to cutting-edge technologies. The program aims to foster creative thinking, strategic decision-making, and effective leadership in media organisations.

Salient Features

Innovative Curriculum - The program integrates cutting-edge media trends, ensures to provide a comprehensive understanding of the ever-evolving industry.
Hands-on Learning - Emphasis on practical experiences, real-world projects and internships that prepare for real challenges in media and creative communication.
Creativity Integration - Fostering innovative thinking encourages to develop original content, providing a platform for creative exploration in media.
Global Perspective - With a focus on international dimensions, gain insights into diverse media landscapes, and prepare for global career opportunities.
Strategic Leadership - The curriculum cultivates strategic thinking and leadership skills, empowering graduates to lead media organisations and drive innovation in a dynamic industry.

Advantage @DGU

Dehradun - A Safe, Beautiful & Cosmopolitan Education City.
Bundle of Industry Integrated Value Added Certificates.
Students from 23 States & 5 Countries on campus.
Multiple Placements for all.

More than 350+ Companies for Campus Placement.
Possibilities of International Exposure.
On-campus hostels with Modern Sporting & Gym facilities.

Career Opportunities

Media Manager
Brand Manager
Content Strategist

Public Relations Manager
Market Research Analyst
Advertising Manager

Film and TV Production Manager
Art Director

Public Affairs Specialist
Media Relations Specialist

Program Structure

The structure below reflects the MBA framework as shared, with core management courses, communication and employability components, specialization baskets, and SAP / SAS enabled learning elements integrated across the program.

Semester 01

Category	Course Title	Credits
PC	Financial Reporting and Analysis	3
PC	Marketing Strategy	3
PC	Managerial Economics & Business Environment	3
PC	Production & Operations Management	3
PC	Global Business	3
PC	Human Resource Management	3
SC	Business Communications	3
PC	Business Research and Statistics (Advance Spreadsheets)	3
	SAP	6*
	SAS	6*
	Language Proficiency	0*
Total Credits		24

Semester 02

Category	Course Title	Credits
PC	Managerial Accounting	3
PC	Strategic Management (IIM-R)	3
PC	Business Laws	3
PE	Discipline Specific Electives - Major 1	3
PE	Discipline Specific Electives -Minor-1	3
PC	Principles of Management & Organizational Behaviour	3
SC	Employability Enhancement – I	2
PC	Business Analytics (Power BI)	2
SC	Quantitative Techniques & Logical Reasoning	2
PE	Discipline Specific Electives - Major 2	3
PE	Discipline Specific Electives -Minor-2	3
	SAP	6*
	SAS	6*
Total Credits		30

Semester 03

Category	Course Title	Credits
PC	Project Management (Jira)	3
PC	Internship or Consulting Project	4
SC	Employability Enhancement – II	2
PE	Discipline Specific Electives - Major 3	3
SC	Discipline Specific Electives - Major 4	3
PC	Entrepreneurship and Innovation	3
PC	Employability Enhancement – III	2
PE	Discipline Specific Electives - Major 5	3
PE	Discipline Specific Electives - Major 6	3
Total Credits		26

Semester 04

Category	Course Title	Credits
PE	Discipline Specific Electives - Major 7	2
PE	Discipline Specific Electives - Major 8	2
PE	Discipline Specific Electives - Major 9	2
PC	Course of Independent Studies	4
PC	Professional Ethics (MOOC)	2
Total Credits		12

Major and Minor Specialization Buckets

Students can build managerial depth through specialization baskets. The major progression establishes core functional identity, while later-stage options sharpen role readiness through niche, industry-linked choice clusters.

Marketing

Core specialization progression

Major 1	Major 2	Major 3	Major 4	Major 5	Major 6
Sales Management and Strategy	Consumer Behaviour	Retail Marketing	Strategic Channel Management and Omni channel Distribution	Marketing of Services	AI and Generative Marketing

Advanced choice clusters (Majors 7 to 9)

Track / Choice	Major 7	Major 8	Major 9
Digital Marketing (DM)	Content Marketing	Search Engine Marketing and Optimization	Social media, Email, Mobile and Video Marketing
Luxury and Fashion (LF)	Luxury and Fashion Management	Consumer Behaviour and Brand Building in Luxury Fashion	Pricing, Distribution and Experiential Marketing
Advertisement & Brand Management (AB)	Advertising Management	Brand Management and Strategy	Integrated Marketing Communication
Retail & E-Commerce (RT)	Store location, design and Visual Merchandising	E-Commerce Infrastructure and Framework	Retail Store Operations & Mall Management

Micro-Credentials for Future Skills

The following future-skills micro-credentials are integral value-added learning layers that complement the courses already embedded in the MBA curriculum. These strengthen applied capability, digital readiness, analytical thinking, and employability across corporate, managerial, consulting, and entrepreneurial roles.

Semester / Track	Aligned Course(s)	Micro-Credential */ Value-Added Course	How It Complements the Curriculum
Semester 1	Business Research and Statistics (Advance Spreadsheets); Financial Reporting and Analysis	Advanced Spreadsheeting with Excel *	Excel-based data handling, financial analysis, business calculations, and reporting discipline
Semester 1	SAP	SAP ERP and Enterprise Process Orientation *	Foundational understanding of enterprise processes, cross-functional flow, and ERP logic
Semester 1 to 3	SAS; Business Analytics; Advanced Business Analytics	SAS Visual Analytics and Analytical Foundations *	Analytics workflow exposure, data interpretation, and managerial insight generation
Semester 2	Business Analytics (Power BI)	Power BI for Data Visualization *	Interactive dashboards, storytelling with data, KPI review, and management insight generation
Semester 2	Strategic Management	Certificate from IIM Rohtak*	One-week residential program at IIM Rohtak
Semester 3	Project Management (Jira); Internship or Consulting Project	Jira and Project Execution Tools *	Planning, workflow tracking, task management, and collaborative execution capability
Semester 3	Entrepreneurship and Innovation; Internship / Consulting Project	Design Thinking, Consulting, and Venture Problem Solving **	Structured problem solving, entrepreneurial thinking, and client-centred execution readiness
Across Finance Track	Corporate Finance and Valuation; International Finance; Tax Planning	Financial Modeling with Excel *	Business valuation, scenario analysis, forecasting, and finance-oriented spreadsheet modelling
Across Capital Market Basket	Capital Market and Mutual Funds; Securities Analysis and Portfolio Management; Wealth Management and Financial Planning	NISM Series XV: Research Analyst; NISM Series X-A: Investment Adviser; NISM Series VII: Securities Operations and Risk Management *	Capital market literacy, investor advisory readiness, compliance basics, and product understanding
Across Capital Market Basket	Capital Market and Mutual Funds; Derivatives; Fixed Income Securities and Alternative Investment Fund	NISM Series XII: Securities Markets Foundation; NISM Series V-A: Mutual Fund Distributors; NISM Series VIII: Equity Derivatives; NISM Series XVI: Commodity Derivatives *	Market instruments, trading basics, mutual fund advisory foundations, and derivatives awareness
Across Investment Banking Basket	Investment Banking Operations and Compliance; Private Equity and Venture Capital; M&A Modelling	Investment Banking Modelling and Deal Readiness **	Transaction processes, compliance orientation, valuation logic, and deal execution exposure
Across FinTech Basket	CreditTech and Digital Lending Operations; WealthTech and Algorithmic Trading; FinTech Infrastructure, Blockchain and RegTech	Digital Payments and FinTech Applications **	Payments ecosystem, digital lending logic, fintech infrastructure, platform understanding, and regulatory awareness
Across Marketing Track	AI and Generative Marketing; Marketing of Services; Retail Marketing	Meta Ads, Google Analytics, and AI Marketing Tools *	Campaign planning, digital measurement, content optimisation, and AI-enabled marketing execution
Across HR Track	HR Analytics and Metrics; Digital HR Transformation; L&D and Competency Mapping	HR Analytics and Digital HR Tools **	Recruitment dashboards, HR metrics, digital HR systems, and workforce analytics
Across Business Analytics Track	Query and Reporting; Visual Business Analytics; Advanced Visual Business Analytics; Application of Machine Learning	Low-Code Analytics, Dashboarding, and Machine Learning Toolkit *	Data preparation, BI storytelling, predictive logic, and decision-support workflows
Across International Business Track	Global Trade Management; International Business Laws; Global Finance and Exchange Rates	Global Trade Documentation and Business Etiquette **	Trade documentation, cross-border compliance, international professionalism, and global business readiness
Across Logistics & SCM Track	Supply Chain Analytics; Operations Strategy; Sustainable Supply Chain Management	ERP and Supply Chain Process Orientation **	Process mapping, procurement flow, inventory logic, risk awareness, and supply chain control
Across Agri Business Track	Digital Transformation and Agri-Tech Innovation; Agribusiness Value Chain & Global Logistics	Agri-Tech and Digital Market Platforms **	Agri-value-chain understanding, agri-tech exposure, and digitally enabled market access perspectives
Across Healthcare & Pharma Track	Digital Innovation in Healthcare; Healthcare Quality & Patient Safety Management	Healthcare Operations and Quality Tools **	Healthcare process understanding, digital health orientation, service quality frameworks, and compliance awareness
*Single asterisk ()** indicates micro-credentials for which industry-recognized certification may be provided along with the MBA degree in the courses marked accordingly.
Double asterisks ()** indicate experiential learning or value-added workshop components embedded alongside the aligned courses to strengthen applied learning.

Fee Structure

MBA Digital Marketing & Creative Communication

Fees	I Semester	II Semester	III Semester	IV Semester
Admission Fee	50,000	-	-	-
Tuition Fee	2,35,000	2,35,000	2,50,000	2,50,000
University Examinations Fees	5,500	5,500	5,500	5,500
Total	2,90,500	2,40,500	2,55,500	2,55,500
Security (Refundable)	-	10,000	-	-
Other Incidental Compulsory Charges
Charges for Uniform (Dress Camp)	9,500	-	-	-
Book Bank (EET Library)	4,500	-	-	-
Alumni Registration + 1 Year Enrollment	-	-	-	5,000
Online ERP Fee	1,000	1,000	1,000	1,000

The classes in the University may stretch till late evening and require many group projects and hence students are advised to stay in the campus hostels.

However, day boarding (Rs.25,000/ year) is compulsory for MBA, BBA, Integrated MBA, B.Tech, Integrated B.Tech, B.Com & Integrated Law programs other than the final year.

*Scholarship amount (if any) will be calculated on MBA Digital Marketing tuition fee for first year Rs. 2,35,000 per semester and subsequently thereafter.

Fee is subject to change. For detailed fee structure kindly visit www.doonbusinessschool.com / www.dgu.ac

Scholarship

Scholarships for Post Graduate Students 2026-27 intake

Merit Scholarship At Dbs Global University

Conditions Of Scholarship For 2026-2027 Intake Batch

This scheme is applicable for all applicants of the MBA program at DBS Global University who have a valid qualifying exam score and have secured a pre-specified minimum percentage in graduation.

All such students will be eligible for scholarship in tuition fees for the entire program as per the following scheme:

For Applicants with a valid score in CAT/XAT/MAT/CMAT (with min. 65% in graduation)

CAT/XAT Percentile (More than)	75	80	85	90	95	96	97	98	99
MAT/CMAT Percentile (More than)	90	95	97	98	-	-	-	-	-
Scholarship (as % of Tuition Fee)	20	30	40	50	60	70	80	85	90

For Postgraduate Program for M.Tech / MCA (Dr. S. K. Gupta Memorial Scholarship)

25% Scholarship on tuition fees

This scholarship is applicable till 31st July 2025.

Note

The Scholarships are open for the first 15 percent seats in each program on a first come first served basis.
No application for scholarships shall be entertained beyond 15th-July-2025.
Candidates should preferably send their scholarship applications along-with their admission registration forms.

Procedure

Students registering for scholarship should apply on the prescribed form available with the institute in the beginning of the semester.
Students should submit photocopies of all mark sheets and certificates required as above for entitling the scholarship.
Students should give an indemnity bond specifying that he/she will not leave the course/degree programme in between the duration of the course/degree.
Upon your official registration with the DBSGU, you will receive a formal scholarship offer letter / confirmation.
The scholarship will be disbursed to you in two equal installments or as applicable.
In case the result of the previous semester has not been declared till the last date of submission of fees for the next semester, the student may provisionally submit fees equivalent to the last semester fees but in case falis to get the required marks will have to submit the balance fees.

However the scholarship for 3rd semester onwards will be subject to :

75% attendance to be maintained in each subject individually in the preceding semester. Please note that Third Semester Scholarship depends on First semester performance and Fourth semester Scholarship on second semester.
60% marks in cumulative score in all the subjects.
Students shall not be involved in any disciplinary action of misconduct where a penalty or fine is imposed by the Proctorial board.
Students shall take a good moral character certificate from the course coordinator every year and submit the same with the Registrar.
Students should give an undertaking of being available at all time during the course for any brand ambassador activities and also in case of events/goodwill programmes.
There should be no discontinuation in study. In case of transfer to any other institute, the scholarship given will have to be refunded prior to issue of College Leaving Certificate.
Students need to send a thank you letter to the Board of Trustees for the Generous Scholarship every semester.
In case any of the above criteria is not fulfliled the scholarship for the next semester will be withdrawn.

Disclaimer

Notwithstanding anything under this Scholarship scheme, ESKAY EDUCATIONAL TRUST has sole discretion to edit, modify, change, update, continue or abandon the above-mentioned Scholarship going forward at any given point in time, without any prior written intimation. Management will be the final deciding authority for all scholarship decisions as stated in this specific disclaimer.
There is no concept of automatic renewal for next semester. The Sponsorship Committee shall decide every semester on a case-to-case basis, subject to the Scholarship Scheme if prevailing at the relevant time.
There should be no discontinuation in study. In case of discontinuation / transfer to any other institute, the scholarship given will have to be refunded prior to issue of college leaving certificate.
Please note that this communication is without prejudice to any rights of ESKAY EDUCATIONAL TRUST and this communication should not be considered as a waiver of any rights of ESKAY EDUCATIONAL TRUST in the applicants’ favour.

Eligibility Criteria

To pursue this program student must have

A graduation in Media & Communication or any equivalent programme from a recognised University or College.
A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the graduation level.