DBS Global University | Best Private University in Dehradun

MBA in Marketing

The MBA in Marketing specialisation at Doon Business School is designed to create data-fluent strategists who can shape brands, influence consumer decisions, and drive measurable business growth in a highly competitive world.

The core program uniquely blends creativity with advanced analytics, preparing well-rounded professionals who can bridge strategy, innovation, and customer experience across global markets.

This specialisation offers depth through four high-impact super specialization tracks: Digital Marketing, Advertising and Branding, Retail and E-Commerce, and Luxury Marketing.

The curriculum places a strong emphasis on sales management, enabling students to master customer engagement, negotiation, and data-driven selling techniques. Graduates gain expertise across the entire marketing spectrum, from AI-powered analytics and global brand management to e-commerce optimisation and omni-channel strategy, making them ready for leadership roles that demand both creative vision and analytical rigour.

Combination Offered

MBA Marketing with SAP
MBA Marketing with SAP & Foreign Tour
MBA Marketing with SAP Global Certifications, One week IIM Residential Program & Foreign Tour

MBA in Marketing Track - Digital Marketing

The Digital Marketing specialisation dives deep into the online ecosystem where brands and consumers connect, engage, and grow. It equips students with practical expertise in SEO, social media strategy, content marketing, digital advertising, web analytics, and influencer engagement. The program goes beyond tools and trends, helping students understand the psychology of digital consumers, data-driven storytelling, and campaign management across platforms like Google, Meta, and LinkedIn. Through a blend of strategy and execution, students learn to create impact in the fast-moving digital space.

What You Will Gain

A solid foundation in marketing strategy, consumer insights, and brand storytelling.
Hands-on skills in SEO, SEM, content strategy, and digital campaign optimisation.
Data-driven decision-making ability using analytics, AI, and digital marketing tools.
Exposure to real-world marketing projects, ad simulations, and case studies.
The ability to craft integrated marketing strategies that blend traditional and digital approaches effectively.

USP

Industry experts contribute to program delivery through

AI-powered marketing curriculum integrating analytics, automation, and consumer data insights.
Industry-oriented learning through live campaigns, Google and Meta certifications, and internship opportunities.
Exposure to global marketing trends, brand management simulations, and digital storytelling projects.
Mentorship from marketing strategists and brand experts to help students bridge classroom learning with industry practice.
Strong focus on creativity, strategy, and ethical marketing, preparing graduates to lead in dynamic digital-first environments.

Career Options

Digital Marketing Manager
Brand Strategist
Social Media Manager

Marketing Analyst / Digital Analyst
Content and Campaign Manager
SEO/SEM Specialist

Product Marketing Manager
Media Planner

Influencer Marketing Specialist
Growth Marketer / Performance Marketer

Curriculum Overview

The Digital Marketing specialisation includes a mix of strategic and technology-driven marketing courses, such as

Digital Marketing Strategy & Analytics – Understanding digital consumer behaviour and data-based campaign design.
Social Media and Content Marketing – Creating, managing, and analysing brand communication across digital platforms.
Search Engine Marketing and Optimisation (Google Certified) – Building organic and paid visibility strategies for brands.

Marketing Automation and Analytics Tools – Using AI, CRM, and analytics tools for targeted communication and ROI tracking.
Brand Management and Integrated Marketing Communication – Crafting cohesive multi-channel brand strategies.

The curriculum balances theory with application, ensuring students graduate as creative yet analytical marketers ready to lead in the digital economy.

MBA in Marketing Track - Advertising and Branding

The Advertising and Branding specialisation at DBS Global University is designed for students who dream of shaping how the world sees, feels, and connects with brands. It blends creativity with strategy, teaching students how to build powerful brand identities and communicate them effectively through storytelling, media, and design. The program helps learners understand both the art and science behind impactful advertising, where consumer psychology, market insights, and digital innovation come together to create memorable brand experiences.

About

This specialisation focuses on developing a deep understanding of brand creation, positioning, and promotion in the digital age. Students explore how brands influence perception, how campaigns are conceptualised, and how advertising drives business outcomes. The program integrates brand strategy, creative communication, and digital media planning with a strong foundation in consumer behaviour and market research. With exposure to real campaigns, industry projects, and branding tools, students learn to create marketing narratives that stand out in a cluttered media environment.

What You Will Gain

A strong grasp of brand management, from building brand identity to managing reputation and equity.
Skills to conceptualise, plan, and execute advertising campaigns across digital and traditional media.
The ability to use consumer insights and storytelling to shape brand strategies that resonate.
Hands-on experience in content creation, copywriting, and campaign analysis through live projects.
An understanding of how data, design, and creativity combine to influence consumer decisions.

USP

A curriculum that bridges creative strategy and brand analytics, preparing students for both agency and corporate roles.
Live campaign projects and internships with advertising and media firms.
Exposure to AI, social media, and influencer marketing tools to stay ahead of modern branding trends.
Access to industry mentors, workshops, and creative labs that encourage innovation and storytelling.
A specialisation that blends traditional branding foundations with digital-era marketing dynamics.

Career Options

Brand Manager
Advertising Strategist
Creative Director / Copywriter

Media Planner / Buyer
Marketing Communication Manager
Account Executive (Advertising Agency)

Digital Brand Consultant
Public Relations Manager

Social Media & Campaign Lead
Consumer Insights Analyst

Curriculum Overview

The Advertising and Branding specialisation includes a rich mix of strategic, analytical, and creative courses, such as

Brand Management and Positioning – Understanding brand identity, architecture, and equity building.
Advertising and Creative Strategy – Developing ideas, campaigns, and content for various media platforms.
Consumer Behaviour and Market Insights – Decoding how consumers think, feel, and respond to brands.

Digital and Social Media Advertising – Crafting digital-first brand communication strategies.
Integrated Marketing Communication – Combining advertising, PR, and media planning for cohesive brand messaging.

MBA in Marketing Track - Retail and E-Commerce

The Retail and E-Commerce specialisation at DBS Global University is crafted for students who want to build careers at the intersection of business, consumer experience, and digital innovation. It focuses on how modern retail and online marketplaces operate, from strategy and supply chain to marketing and customer engagement. With a mix of technology, analytics, and real-world case studies, this program prepares students to manage brands, products, and platforms in a rapidly evolving retail ecosystem.

About

This specialisation gives students a strong understanding of both physical retail and digital commerce models. It covers everything from retail operations, merchandising, and category management to online business strategies, consumer analytics, and omni-channel retailing. Students learn how data, technology, and design thinking are reshaping how customers shop and how brands sell. The program is designed to build professionals who can optimise digital stores, manage supply chains, and deliver seamless customer experiences across touch points.

What You Will Gain

A deep understanding of retail management, e-commerce strategy, and consumer buying behaviour.
Skills to plan, operate, and market retail and online businesses effectively.
Practical exposure to digital platforms, analytics tools, and retail technologies.
Insights into logistics, inventory, and omni-channel integration in modern business models.
The ability to create data-driven strategies for customer acquisition and retention in digital marketplaces.

USP

AI and analytics-enabled curriculum connecting marketing, operations, and technology.
Real-time learning through case studies from leading retailers and e-commerce giants.
Exposure to tools used in digital commerce, including CRM, ERP, and e-marketplace dashboards.
Workshops and projects on customer experience, digital merchandising, and online retail strategy.
Integration of sustainability, consumer psychology, and digital innovation into retail learning.

Career Options

E-Commerce Manager
Retail Operations Manager
Category Manager / Merchandiser

Digital Store Strategist
Supply Chain and Logistics Analyst
Online Marketing Manager

Marketplace Executive (Amazon, Flipkart, etc.)
CRM / Customer Experience Specialist

Business Development Manager (Retail or D2C)
Product and Pricing Analyst

Curriculum Overview

The Retail and E-Commerce specialisation includes courses that blend strategic and technological expertise, such as

Retail Management and Merchandising – Understanding retail formats, operations, and customer experience design.
E-Commerce and Digital Business Models – Exploring how online platforms function, scale, and compete.
Omni-Channel Retailing – Managing integration between offline and online sales systems.

Consumer Insights and Analytics – Using data to predict trends and optimise marketing.
Supply Chain and Logistics in Retail – Ensuring efficiency and responsiveness in product delivery.

Through a mix of case-based learning, simulations, and live projects, students graduate ready to innovate in both traditional and digital retail spaces, where technology meets consumer experience.

MBA in Marketing Track - Luxury Marketing

The Luxury Marketing specialisation at DBS Global University is designed for students who aspire to understand, build, and manage prestigious brands that define aspiration and exclusivity. This program delves into the unique world of luxury, where craftsmanship, storytelling, and experience matter more than price. It blends traditional marketing knowledge with insights into global luxury trends, consumer psychology, and digital influence, preparing students to shape brands that inspire desire and loyalty in an evolving marketplace.

About

Luxury Marketing at DBS Global University goes beyond conventional marketing. It focuses on what makes luxury brands timeless, heritage, creativity, and emotional connection. Students explore how luxury brands are positioned, priced, and communicated to global audiences, and how digital media and sustainability are reshaping the luxury business landscape. The program offers a global perspective on fashion, lifestyle, hospitality, and premium services while balancing brand strategy with experiential marketing.

What You Will Gain

A deep understanding of luxury consumer behaviour and how emotions drive purchase decisions.
The ability to craft brand stories that reflect exclusivity, heritage, and elegance.
Insights into luxury retail, digital influence, and global branding strategies.
Knowledge of how luxury brands manage identity, pricing, and customer relationships.
Exposure to real-world luxury case studies, experiential projects, and market visits.

USP

Industry-aligned curriculum built around international luxury, fashion, and lifestyle markets.
Focus on digital luxury marketing, including social media influence, e-luxury, and content curation.
Exposure to global brand practices through case studies, masterclasses, and live projects.
Integration of AI, data, and design thinking in luxury customer experience strategies.
Emphasis on sustainability and ethical luxury, preparing students for the modern conscious market.

Career Options

Luxury Brand Manager
Retail and Boutique Manager
Marketing Manager – Fashion, Beauty & Lifestyle

Public Relations & Communication Executive
Visual Merchandising and Brand Experience Lead

Client Relationship Manager (Luxury Retail)
Product Specialist / Brand Consultant

Digital Luxury Strategist
Event and Experience Manager (Luxury Sector)

Curriculum Overview

The Luxury Marketing specialisation covers a mix of strategic, creative, and technology-led modules such as

Luxury Brand Management – Understanding brand heritage, storytelling, and positioning in global markets.
Consumer Behaviour in Luxury Markets – Studying emotional drivers, exclusivity, and client relationship building.
Digital Luxury and Influencer Strategy – Managing online presence and storytelling for premium brands.

Luxury Retail and Experience Management – Designing memorable and personalised in-store experiences.
Sustainable and Ethical Luxury – Exploring emerging trends in responsible and purpose-driven branding.

Through immersive projects, experiential workshops, and exposure to luxury case studies, students graduate ready to lead, market, and innovate for the world’s most prestigious brands, where creativity meets exclusivity.

Salient Features

Strategic Expertise - Gain advanced strategic marketing knowledge, and be equipped to navigate the complex landscape of consumer behaviour, market trends, and digital transformations.
Hands-On Experience - Apply theoretical knowledge in real-world scenarios through internships, projects, and simulations, ensuring a practical understanding of marketing challenges and solutions.
Integrated Mark-Tech Focus - Embrace the future of marketing by integrating cutting-edge technologies, such as artificial intelligence, data analytics, and marketing automation, into strategic decision-making.
Personalized Learning Paths - Tailor the MBA experience with specialized electives, allowing you to deepen your expertise in specific marketing areas aligned with your career aspirations.
Industry-Relevant Curriculum - Stay ahead with a curriculum designed in collaboration with industry leaders, providing insights into the latest marketing tools, technologies, and practices.

Career Opportunities

Digital Marketing Manager
Brand Manager

Product Manager
Market Research Analyst

Marketing Consultant
E-Commerce Manager

Advertising Manager

Program Structure

The structure below reflects the MBA framework as shared, with core management courses, communication and employability components, specialization baskets, and SAP / SAS enabled learning elements integrated across the program.

Semester 01

Category	Course Title	Credits
PC	Financial Reporting and Analysis	3
PC	Marketing Strategy	3
PC	Managerial Economics & Business Environment	3
PC	Production & Operations Management	3
PC	Global Business	3
PC	Human Resource Management	3
SC	Business Communications	3
PC	Business Research and Statistics (Advance Spreadsheets)	3
	SAP	6*
	SAS	6*
	Language Proficiency	0*
Total Credits		24

Semester 02

Category	Course Title	Credits
PC	Managerial Accounting	3
PC	Strategic Management (IIM-R)	3
PC	Business Laws	3
PE	Discipline Specific Electives - Major 1	3
PE	Discipline Specific Electives -Minor-1	3
PC	Principles of Management & Organizational Behaviour	3
SC	Employability Enhancement – I	2
PC	Business Analytics (Power BI)	2
SC	Quantitative Techniques & Logical Reasoning	2
PE	Discipline Specific Electives - Major 2	3
PE	Discipline Specific Electives -Minor-2	3
	SAP	6*
	SAS	6*
Total Credits		30

Semester 03

Category	Course Title	Credits
PC	Project Management (Jira)	3
PC	Internship or Consulting Project	4
SC	Employability Enhancement – II	2
PE	Discipline Specific Electives - Major 3	3
SC	Discipline Specific Electives - Major 4	3
PC	Entrepreneurship and Innovation	3
PC	Employability Enhancement – III	2
PE	Discipline Specific Electives - Major 5	3
PE	Discipline Specific Electives - Major 6	3
Total Credits		26

Semester 04

Category	Course Title	Credits
PE	Discipline Specific Electives - Major 7	2
PE	Discipline Specific Electives - Major 8	2
PE	Discipline Specific Electives - Major 9	2
PC	Course of Independent Studies	4
PC	Professional Ethics (MOOC)	2
Total Credits		12

Major and Minor Specialization Buckets

Students can build managerial depth through specialization baskets. The major progression establishes core functional identity, while later-stage options sharpen role readiness through niche, industry-linked choice clusters.

Marketing

Core specialization progression

Major 1	Major 2	Major 3	Major 4	Major 5	Major 6
Sales Management and Strategy	Consumer Behaviour	Retail Marketing	Strategic Channel Management and Omni channel Distribution	Marketing of Services	AI and Generative Marketing

Advanced choice clusters (Majors 7 to 9)

Track / Choice	Major 7	Major 8	Major 9
Digital Marketing (DM)	Content Marketing	Search Engine Marketing and Optimization	Social media, Email, Mobile and Video Marketing
Luxury and Fashion (LF)	Luxury and Fashion Management	Consumer Behaviour and Brand Building in Luxury Fashion	Pricing, Distribution and Experiential Marketing
Advertisement & Brand Management (AB)	Advertising Management	Brand Management and Strategy	Integrated Marketing Communication
Retail & E-Commerce (RT)	Store location, design and Visual Merchandising	E-Commerce Infrastructure and Framework	Retail Store Operations & Mall Management

Micro-Credentials for Future Skills

The following future-skills micro-credentials are integral value-added learning layers that complement the courses already embedded in the MBA curriculum. These strengthen applied capability, digital readiness, analytical thinking, and employability across corporate, managerial, consulting, and entrepreneurial roles.

Semester / Track	Aligned Course(s)	Micro-Credential */ Value-Added Course	How It Complements the Curriculum
Semester 1	Business Research and Statistics (Advance Spreadsheets); Financial Reporting and Analysis	Advanced Spreadsheeting with Excel *	Excel-based data handling, financial analysis, business calculations, and reporting discipline
Semester 1	SAP	SAP ERP and Enterprise Process Orientation *	Foundational understanding of enterprise processes, cross-functional flow, and ERP logic
Semester 1 to 3	SAS; Business Analytics; Advanced Business Analytics	SAS Visual Analytics and Analytical Foundations *	Analytics workflow exposure, data interpretation, and managerial insight generation
Semester 2	Business Analytics (Power BI)	Power BI for Data Visualization *	Interactive dashboards, storytelling with data, KPI review, and management insight generation
Semester 2	Strategic Management	Certificate from IIM Rohtak*	One-week residential program at IIM Rohtak
Semester 3	Project Management (Jira); Internship or Consulting Project	Jira and Project Execution Tools *	Planning, workflow tracking, task management, and collaborative execution capability
Semester 3	Entrepreneurship and Innovation; Internship / Consulting Project	Design Thinking, Consulting, and Venture Problem Solving **	Structured problem solving, entrepreneurial thinking, and client-centred execution readiness
Across Finance Track	Corporate Finance and Valuation; International Finance; Tax Planning	Financial Modeling with Excel *	Business valuation, scenario analysis, forecasting, and finance-oriented spreadsheet modelling
Across Capital Market Basket	Capital Market and Mutual Funds; Securities Analysis and Portfolio Management; Wealth Management and Financial Planning	NISM Series XV: Research Analyst; NISM Series X-A: Investment Adviser; NISM Series VII: Securities Operations and Risk Management *	Capital market literacy, investor advisory readiness, compliance basics, and product understanding
Across Capital Market Basket	Capital Market and Mutual Funds; Derivatives; Fixed Income Securities and Alternative Investment Fund	NISM Series XII: Securities Markets Foundation; NISM Series V-A: Mutual Fund Distributors; NISM Series VIII: Equity Derivatives; NISM Series XVI: Commodity Derivatives *	Market instruments, trading basics, mutual fund advisory foundations, and derivatives awareness
Across Investment Banking Basket	Investment Banking Operations and Compliance; Private Equity and Venture Capital; M&A Modelling	Investment Banking Modelling and Deal Readiness **	Transaction processes, compliance orientation, valuation logic, and deal execution exposure
Across FinTech Basket	CreditTech and Digital Lending Operations; WealthTech and Algorithmic Trading; FinTech Infrastructure, Blockchain and RegTech	Digital Payments and FinTech Applications **	Payments ecosystem, digital lending logic, fintech infrastructure, platform understanding, and regulatory awareness
Across Marketing Track	AI and Generative Marketing; Marketing of Services; Retail Marketing	Meta Ads, Google Analytics, and AI Marketing Tools *	Campaign planning, digital measurement, content optimisation, and AI-enabled marketing execution
Across HR Track	HR Analytics and Metrics; Digital HR Transformation; L&D and Competency Mapping	HR Analytics and Digital HR Tools **	Recruitment dashboards, HR metrics, digital HR systems, and workforce analytics
Across Business Analytics Track	Query and Reporting; Visual Business Analytics; Advanced Visual Business Analytics; Application of Machine Learning	Low-Code Analytics, Dashboarding, and Machine Learning Toolkit *	Data preparation, BI storytelling, predictive logic, and decision-support workflows
Across International Business Track	Global Trade Management; International Business Laws; Global Finance and Exchange Rates	Global Trade Documentation and Business Etiquette **	Trade documentation, cross-border compliance, international professionalism, and global business readiness
Across Logistics & SCM Track	Supply Chain Analytics; Operations Strategy; Sustainable Supply Chain Management	ERP and Supply Chain Process Orientation **	Process mapping, procurement flow, inventory logic, risk awareness, and supply chain control
Across Agri Business Track	Digital Transformation and Agri-Tech Innovation; Agribusiness Value Chain & Global Logistics	Agri-Tech and Digital Market Platforms **	Agri-value-chain understanding, agri-tech exposure, and digitally enabled market access perspectives
Across Healthcare & Pharma Track	Digital Innovation in Healthcare; Healthcare Quality & Patient Safety Management	Healthcare Operations and Quality Tools **	Healthcare process understanding, digital health orientation, service quality frameworks, and compliance awareness
*Single asterisk ()** indicates micro-credentials for which industry-recognized certification may be provided along with the MBA degree in the courses marked accordingly.
Double asterisks ()** indicate experiential learning or value-added workshop components embedded alongside the aligned courses to strengthen applied learning.

Fee Structure

MBA (HR / Marketing / Finance / Healthcare & Pharm ) 2026-28

Fees		I Semester	II Semester	III Semester	IV Semester
Admission Fee		50,000	-	-	-
Tuition Fee		2,35,000	2,35,000	2,55,000	2,55,000
Compulsory value added program (CVA)		-	-	-	-
Combo Scholarship (-)		-	-	-	-
Total Academic Fee + CVA (After Combo Scholarship)		2,85,000	2,35,000	2,35,000	2,55,000
International Tour & Education Immersions Charges
One Week in Singapore / Dubai / Malaysia / Hong Kong / Thailand)		85,000
Upto 02 months Immersion in Sigapore/ Hongkong/ Dubai with 12 Credits or 3-4 Week in Europe with upto 6 Credits		6,80,000
Other Optional Value Added Program, students may combine with above mentioned programs
SAP	SAS	ISCEA	One week IIM Rhotak residential program (Business Strategy)	Two months residential programs at NISM Academy Mumbai (stock Market/Investment Banking)	Rs. 70,000/- for each value added program
Germany	USA	USA	India	India	-

The classes in the University may stretch till late evening and require many group projects and hence students are advised to stay in the campus hostels. For Hostel fee detail visit: www.dgu.ac
However, in case hostel is not taken day boarding (Rs.25,000/year) is compulsory for MBA programs in first year. | University Examinations Fees Per Semester Rs. 5,500/-
Uniform (including business suits): Rs. 9,500/- one time, Book Bank: Rs. 4,500/- one time and Alumni Registration: Rs. 5,000/- one time shall be applicable to all & is compulsory payable to 3rd party.
Kindly contact office of the international affairs for final detail and delivery of international tour and education immersions | Email: internationalaffairsoffice@dgu.ac.in
Fee is subject to change. For updated fee structure kindly visit: www.dgu.ac | All foreign tours/programs are subject to having a minimum of 15 students in a batch.
Scholarship amount will be calculated on MBA General tuition fee for first year Rs. 2,35,000 per semester and subsequently thereafter.
No scholarship shall be deemed valid until a formal letter is issued by the Office of the Registrar.

Scholarship

Scholarships for Post Graduate Students 2026-27 intake

Merit Scholarship At Dbs Global University

Conditions Of Scholarship For 2026-2027 Intake Batch

This scheme is applicable for all applicants of the MBA program at DBS Global University who have a valid qualifying exam score and have secured a pre-specified minimum percentage in graduation.

All such students will be eligible for scholarship in tuition fees for the entire program as per the following scheme:

For Applicants with a valid score in CAT/XAT/MAT/CMAT (with min. 65% in graduation)

CAT/XAT Percentile (More than)	75	80	85	90	95	96	97	98	99
MAT/CMAT Percentile (More than)	90	95	97	98	-	-	-	-	-
Scholarship (as % of Tuition Fee)	20	30	40	50	60	70	80	85	90

For Postgraduate Program for M.Tech / MCA (Dr. S. K. Gupta Memorial Scholarship)

25% Scholarship on tuition fees

This scholarship is applicable till 31st July 2025.

Note

The Scholarships are open for the first 15 percent seats in each program on a first come first served basis.
No application for scholarships shall be entertained beyond 15th-July-2025.
Candidates should preferably send their scholarship applications along-with their admission registration forms.

Procedure

Students registering for scholarship should apply on the prescribed form available with the institute in the beginning of the semester.
Students should submit photocopies of all mark sheets and certificates required as above for entitling the scholarship.
Students should give an indemnity bond specifying that he/she will not leave the course/degree programme in between the duration of the course/degree.
Upon your official registration with the DBSGU, you will receive a formal scholarship offer letter / confirmation.
The scholarship will be disbursed to you in two equal installments or as applicable.
In case the result of the previous semester has not been declared till the last date of submission of fees for the next semester, the student may provisionally submit fees equivalent to the last semester fees but in case falis to get the required marks will have to submit the balance fees.

However the scholarship for 3rd semester onwards will be subject to :

75% attendance to be maintained in each subject individually in the preceding semester. Please note that Third Semester Scholarship depends on First semester performance and Fourth semester Scholarship on second semester.
60% marks in cumulative score in all the subjects.
Students shall not be involved in any disciplinary action of misconduct where a penalty or fine is imposed by the Proctorial board.
Students shall take a good moral character certificate from the course coordinator every year and submit the same with the Registrar.
Students should give an undertaking of being available at all time during the course for any brand ambassador activities and also in case of events/goodwill programmes.
There should be no discontinuation in study. In case of transfer to any other institute, the scholarship given will have to be refunded prior to issue of College Leaving Certificate.
Students need to send a thank you letter to the Board of Trustees for the Generous Scholarship every semester.
In case any of the above criteria is not fulfliled the scholarship for the next semester will be withdrawn.

Disclaimer

Notwithstanding anything under this Scholarship scheme, ESKAY EDUCATIONAL TRUST has sole discretion to edit, modify, change, update, continue or abandon the above-mentioned Scholarship going forward at any given point in time, without any prior written intimation. Management will be the final deciding authority for all scholarship decisions as stated in this specific disclaimer.
There is no concept of automatic renewal for next semester. The Sponsorship Committee shall decide every semester on a case-to-case basis, subject to the Scholarship Scheme if prevailing at the relevant time.
There should be no discontinuation in study. In case of discontinuation / transfer to any other institute, the scholarship given will have to be refunded prior to issue of college leaving certificate.
Please note that this communication is without prejudice to any rights of ESKAY EDUCATIONAL TRUST and this communication should not be considered as a waiver of any rights of ESKAY EDUCATIONAL TRUST in the applicants’ favour.

Eligibility Criteria

To pursue this program student must have

Min. 60% in Graduation with appearance in National Level Entrance Examination + Online Interview + Writing Test ( Merit on the basis of cumulative Score on the basis of X+XII+Graduation + Online Interview + Writing Test )

Other Specialization

MBA in Logistics & Supply Chain Management

MBA in Finance

MBA in Healthcare Pharma Management

MBA in Human Resource

MBA in International Business

MBA Media & Creative Communication

MBA Winter Batch (2025-2027)

MBA with Specialization in Agri Business

MBA with Specialization in Business Analytics

MBA with Specialization in Digital Transformation

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SAP Program

SAP Global Certifications are highly regarded in the industry and can significantly enhance your profile as an SAP consultant. Obtaining these certifications validates your expertise and proficiency in specific SAP modules, providing a competitive edge in the job market.

Global Recognition : Our MBA program is recognized globally for producing industry-ready leaders with SAP expertise.

Cutting-Edge Curriculum : Stay abreast of the latest developments in SAP with a curriculum designed in collaboration with industry experts.

Practical Learning : Gain hands-on experience through real-world simulations, case studies, and live projects.

Comprehensive SAP Modules: SAP MM, SD, FICO, SCM, SuccessFactors, SAC, and SAP ERPsim.

Industry-Relevant Electives:Customize your learning experience with elective courses aligned with emerging business trends.

International Experiences: Broaden your perspective with global study tours and collaborative projects.

For more information click - https://dgu.ac.in/sap

Foreign Immersions

IIM Residential Program