DBS Global University | Best Private University in Dehradun

MBA with Specialization in Business Analytics

The MBA in Business Analytics at Doon Business School is a specialised, highly quantitative program engineered to train data-driven decision leaders.

This program addresses the surging industry demand by centring its curriculum on real-world applications and predictive modelling. You will gain expertise in data science, learning to decode complex business trends and propel organisational growth with pivotal, data-driven strategies that transform core functions like Finance, Marketing, and Operations.

MBA Business Analytics with SAS

Foundation track, integrating analytical training for SAS Global Certifications.

MBA (Business Analytics) with SAS, IIM Residential Program & Foreign Tour

Accelerated Exposure: Combines SAS certification, a one-week IIM residential program for strategic leadership, and an International Foreign Tour.

MBA (Business Analytics) with SAS & Foreign Tour

Global Focus: Integrates SAS certification with an International Foreign Tour, balancing technical skills with global market exposure.

Salient Features

Real-time Data Application - Hands-on projects utilising real-time data, ensuring graduates are adept at applying analytics to contemporary business challenges, providing a competitive edge in dynamic industries.
Advanced Predictive Modeling - Mastery of advanced predictive modelling techniques, empowering graduates to forecast trends, identify patterns, and make data-driven decisions for strategic business planning and growth.
Industry-Aligned Capstone Projects - Engage in industry-aligned capstone projects, applying analytics to solve actual business problems, fostering practical experience and showcasing expertise in solving complex, real-world challenges
Cutting-edge Data Visualization - Specialised training in cutting-edge data visualisation tools, enabling graduates to communicate complex insights effectively, ensuring their analytical findings are accessible and impactful across diverse stakeholders.
Business Impact Focus - A unique emphasis on business impact, equipping graduates to translate analytical findings into actionable strategies, ensuring they can drive positive organisational change and enhance business performance through data-driven decision-making.

Career Opportunities

Data Analyst
Business Intelligence Analyst/Consultant

Data and Analytics Manager
Quantitative Analyst

Supply Chain Analyst
Marketing Analyst/ Digital Marketing Analyst

Research Analyst
Entrepreneur/ Startup Founder

Program Structure

The structure below reflects the MBA framework as shared, with core management courses, communication and employability components, specialization baskets, and SAP / SAS enabled learning elements integrated across the program.

Semester 01

Category	Course Title	Credits
PC	Financial Reporting and Analysis	3
PC	Marketing Strategy	3
PC	Managerial Economics & Business Environment	3
PC	Production & Operations Management	3
PC	Global Business	3
PC	Human Resource Management	3
SC	Business Communications	3
PC	Business Research and Statistics (Advance Spreadsheets)	3
	SAP	6*
	SAS	6*
	Language Proficiency	0*
Total Credits		24

Semester 02

Category	Course Title	Credits
PC	Managerial Accounting	3
PC	Strategic Management (IIM-R)	3
PC	Business Laws	3
PE	Discipline Specific Electives - Major 1	3
PE	Discipline Specific Electives -Minor-1	3
PC	Principles of Management & Organizational Behaviour	3
SC	Employability Enhancement – I	2
PC	Business Analytics (Power BI)	2
SC	Quantitative Techniques & Logical Reasoning	2
PE	Discipline Specific Electives - Major 2	3
PE	Discipline Specific Electives -Minor-2	3
	SAP	6*
	SAS	6*
Total Credits		30

Semester 03

Category	Course Title	Credits
PC	Project Management (Jira)	3
PC	Internship or Consulting Project	4
SC	Employability Enhancement – II	2
PE	Discipline Specific Electives - Major 3	3
SC	Discipline Specific Electives - Major 4	3
PC	Entrepreneurship and Innovation	3
PC	Employability Enhancement – III	2
PE	Discipline Specific Electives - Major 5	3
PE	Discipline Specific Electives - Major 6	3
Total Credits		26

Semester 04

Category	Course Title	Credits
PE	Discipline Specific Electives - Major 7	2
PE	Discipline Specific Electives - Major 8	2
PE	Discipline Specific Electives - Major 9	2
PC	Course of Independent Studies	4
PC	Professional Ethics (MOOC)	2
Total Credits		12

Major and Minor Specialization Buckets

Students can build managerial depth through specialization baskets. The major progression establishes core functional identity, while later-stage options sharpen role readiness through niche, industry-linked choice clusters.

Business Analytics

Core specialization progression

Major 1	Major 2	Major 3	Major 4	Major 5	Major 6
Advanced Business Analytics	Digital Supply Chain Analytics	Query and Reporting (Point-and-Click/Low-Code Approach)	Visual Business Analytics	Advanced Visual Business Analytics	Application of Machine Leaning

Advanced specialization progression

Major 7	Major 8	Major 9
Financial Analytics	HR Analytics	Marketing Analytics

Micro-Credentials for Future Skills

The following future-skills micro-credentials are integral value-added learning layers that complement the courses already embedded in the MBA curriculum. These strengthen applied capability, digital readiness, analytical thinking, and employability across corporate, managerial, consulting, and entrepreneurial roles.

Semester / Track	Aligned Course(s)	Micro-Credential */ Value-Added Course	How It Complements the Curriculum
Semester 1	Business Research and Statistics (Advance Spreadsheets); Financial Reporting and Analysis	Advanced Spreadsheeting with Excel *	Excel-based data handling, financial analysis, business calculations, and reporting discipline
Semester 1	SAP	SAP ERP and Enterprise Process Orientation *	Foundational understanding of enterprise processes, cross-functional flow, and ERP logic
Semester 1 to 3	SAS; Business Analytics; Advanced Business Analytics	SAS Visual Analytics and Analytical Foundations *	Analytics workflow exposure, data interpretation, and managerial insight generation
Semester 2	Business Analytics (Power BI)	Power BI for Data Visualization *	Interactive dashboards, storytelling with data, KPI review, and management insight generation
Semester 2	Strategic Management	Certificate from IIM Rohtak*	One-week residential program at IIM Rohtak
Semester 3	Project Management (Jira); Internship or Consulting Project	Jira and Project Execution Tools *	Planning, workflow tracking, task management, and collaborative execution capability
Semester 3	Entrepreneurship and Innovation; Internship / Consulting Project	Design Thinking, Consulting, and Venture Problem Solving **	Structured problem solving, entrepreneurial thinking, and client-centred execution readiness
Across Finance Track	Corporate Finance and Valuation; International Finance; Tax Planning	Financial Modeling with Excel *	Business valuation, scenario analysis, forecasting, and finance-oriented spreadsheet modelling
Across Capital Market Basket	Capital Market and Mutual Funds; Securities Analysis and Portfolio Management; Wealth Management and Financial Planning	NISM Series XV: Research Analyst; NISM Series X-A: Investment Adviser; NISM Series VII: Securities Operations and Risk Management *	Capital market literacy, investor advisory readiness, compliance basics, and product understanding
Across Capital Market Basket	Capital Market and Mutual Funds; Derivatives; Fixed Income Securities and Alternative Investment Fund	NISM Series XII: Securities Markets Foundation; NISM Series V-A: Mutual Fund Distributors; NISM Series VIII: Equity Derivatives; NISM Series XVI: Commodity Derivatives *	Market instruments, trading basics, mutual fund advisory foundations, and derivatives awareness
Across Investment Banking Basket	Investment Banking Operations and Compliance; Private Equity and Venture Capital; M&A Modelling	Investment Banking Modelling and Deal Readiness **	Transaction processes, compliance orientation, valuation logic, and deal execution exposure
Across FinTech Basket	CreditTech and Digital Lending Operations; WealthTech and Algorithmic Trading; FinTech Infrastructure, Blockchain and RegTech	Digital Payments and FinTech Applications **	Payments ecosystem, digital lending logic, fintech infrastructure, platform understanding, and regulatory awareness
Across Marketing Track	AI and Generative Marketing; Marketing of Services; Retail Marketing	Meta Ads, Google Analytics, and AI Marketing Tools *	Campaign planning, digital measurement, content optimisation, and AI-enabled marketing execution
Across HR Track	HR Analytics and Metrics; Digital HR Transformation; L&D and Competency Mapping	HR Analytics and Digital HR Tools **	Recruitment dashboards, HR metrics, digital HR systems, and workforce analytics
Across Business Analytics Track	Query and Reporting; Visual Business Analytics; Advanced Visual Business Analytics; Application of Machine Learning	Low-Code Analytics, Dashboarding, and Machine Learning Toolkit *	Data preparation, BI storytelling, predictive logic, and decision-support workflows
Across International Business Track	Global Trade Management; International Business Laws; Global Finance and Exchange Rates	Global Trade Documentation and Business Etiquette **	Trade documentation, cross-border compliance, international professionalism, and global business readiness
Across Logistics & SCM Track	Supply Chain Analytics; Operations Strategy; Sustainable Supply Chain Management	ERP and Supply Chain Process Orientation **	Process mapping, procurement flow, inventory logic, risk awareness, and supply chain control
Across Agri Business Track	Digital Transformation and Agri-Tech Innovation; Agribusiness Value Chain & Global Logistics	Agri-Tech and Digital Market Platforms **	Agri-value-chain understanding, agri-tech exposure, and digitally enabled market access perspectives
Across Healthcare & Pharma Track	Digital Innovation in Healthcare; Healthcare Quality & Patient Safety Management	Healthcare Operations and Quality Tools **	Healthcare process understanding, digital health orientation, service quality frameworks, and compliance awareness
*Single asterisk ()** indicates micro-credentials for which industry-recognized certification may be provided along with the MBA degree in the courses marked accordingly.
Double asterisks ()** indicate experiential learning or value-added workshop components embedded alongside the aligned courses to strengthen applied learning.

Fee Structure

MBA Business Analytics with SAS 2026-28

Fees		I Semester	II Semester	III Semester	IV Semester
Admission Fee		50,000	-	-	-
Tuition Fee		2,35,000	2,35,000	2,55,000	2,55,000
Compulsory value added program (CVA)		17,500	17,500	17,500	17,500
Combo Scholarship (-)		10,000	-	-	-
Total Academic Fee + CVA (After Combo Scholarship)		2,92,500	2,52,500	2,72,500	2,72,500
International Tour & Education Immersions Charges
One Week in Singapore / Dubai / Malaysia / Hong Kong / Thailand)		85,000
Upto 02 months Immersion in Sigapore/ HongKong/ Dubai with 12 Credits or 3-4 Week in Europe with upto 6 Credits		6,80,000
Other Optional Value Added Program, students may combine with above mentioned programs
SAP	SAS	ISCEA	One week IIM Rhotak residential program (Business Strategy)	Two months residential programs at NISM Academy Mumbai (stock Market/Investment Banking)	Rs. 70,000/- for each value added program
Germany	USA	USA	India	India	-

The classes in the University may stretch till late evening and require many group projects and hence students are advised to stay in the campus hostels. For Hostel fee detail visit: www.dgu.ac
However, in case hostel is not taken day boarding (Rs.25,000/year) is compulsory for MBA programs in first year. | University Examinations Fees Per Semester Rs. 5,500/-
Uniform (including business suits): Rs. 9,500/- one time, Book Bank: Rs. 4,500/- one time and Alumni Registration: Rs. 5,000/- one time shall be applicable to all & is compulsory payable to 3rd party.
Kindly contact office of the international affairs for final detail and delivery of international tour and education immersions | Email: internationalaffairsoffice@dgu.ac.in
Fee is subject to change. For updated fee structure kindly visit: www.dgu.ac | All foreign tours/programs are subject to having a minimum of 15 students in a batch.
Scholarship amount will be calculated on MBA General tuition fee for first year Rs. 2,35,000 per semester and subsequently thereafter.
No scholarship shall be deemed valid until a formal letter is issued by the Office of the Registrar.

Scholarship

Scholarships for Post Graduate Students 2026-27 intake

Merit Scholarship At Dbs Global University

Conditions Of Scholarship For 2026-2027 Intake Batch

This scheme is applicable for all applicants of the MBA program at DBS Global University who have a valid qualifying exam score and have secured a pre-specified minimum percentage in graduation.

All such students will be eligible for scholarship in tuition fees for the entire program as per the following scheme:

For Applicants with a valid score in CAT/XAT/MAT/CMAT (with min. 65% in graduation)

CAT/XAT Percentile (More than)	75	80	85	90	95	96	97	98	99
MAT/CMAT Percentile (More than)	90	95	97	98	-	-	-	-	-
Scholarship (as % of Tuition Fee)	20	30	40	50	60	70	80	85	90

For Postgraduate Program for M.Tech / MCA (Dr. S. K. Gupta Memorial Scholarship)

25% Scholarship on tuition fees

This scholarship is applicable till 31st July 2025.

Note

The Scholarships are open for the first 15 percent seats in each program on a first come first served basis.
No application for scholarships shall be entertained beyond 15th-July-2025.
Candidates should preferably send their scholarship applications along-with their admission registration forms.

Procedure

Students registering for scholarship should apply on the prescribed form available with the institute in the beginning of the semester.
Students should submit photocopies of all mark sheets and certificates required as above for entitling the scholarship.
Students should give an indemnity bond specifying that he/she will not leave the course/degree programme in between the duration of the course/degree.
Upon your official registration with the DBSGU, you will receive a formal scholarship offer letter / confirmation.
The scholarship will be disbursed to you in two equal installments or as applicable.
In case the result of the previous semester has not been declared till the last date of submission of fees for the next semester, the student may provisionally submit fees equivalent to the last semester fees but in case falis to get the required marks will have to submit the balance fees.

However the scholarship for 3rd semester onwards will be subject to :

75% attendance to be maintained in each subject individually in the preceding semester. Please note that Third Semester Scholarship depends on First semester performance and Fourth semester Scholarship on second semester.
60% marks in cumulative score in all the subjects.
Students shall not be involved in any disciplinary action of misconduct where a penalty or fine is imposed by the Proctorial board.
Students shall take a good moral character certificate from the course coordinator every year and submit the same with the Registrar.
Students should give an undertaking of being available at all time during the course for any brand ambassador activities and also in case of events/goodwill programmes.
There should be no discontinuation in study. In case of transfer to any other institute, the scholarship given will have to be refunded prior to issue of College Leaving Certificate.
Students need to send a thank you letter to the Board of Trustees for the Generous Scholarship every semester.
In case any of the above criteria is not fulfliled the scholarship for the next semester will be withdrawn.

Disclaimer

Notwithstanding anything under this Scholarship scheme, ESKAY EDUCATIONAL TRUST has sole discretion to edit, modify, change, update, continue or abandon the above-mentioned Scholarship going forward at any given point in time, without any prior written intimation. Management will be the final deciding authority for all scholarship decisions as stated in this specific disclaimer.
There is no concept of automatic renewal for next semester. The Sponsorship Committee shall decide every semester on a case-to-case basis, subject to the Scholarship Scheme if prevailing at the relevant time.
There should be no discontinuation in study. In case of discontinuation / transfer to any other institute, the scholarship given will have to be refunded prior to issue of college leaving certificate.
Please note that this communication is without prejudice to any rights of ESKAY EDUCATIONAL TRUST and this communication should not be considered as a waiver of any rights of ESKAY EDUCATIONAL TRUST in the applicants’ favour.

Eligibility Criteria

To pursue this program student must have

Min. 60% in Graduation with appereance in National Level Entrance Examination + Online Interview + Writing Test ( Merit on the basis of cumulative Score on the basis of X+XII+Graduation + Online Interview + Writing Test )

Other Specialization

MBA in Logistics & Supply Chain Management

MBA in Finance

MBA in Healthcare Pharma Management

MBA in Human Resource

MBA in International Business

MBA in Marketing

MBA Media & Creative Communication

MBA Winter Batch (2025-2027)

MBA with Specialization in Agri Business

MBA with Specialization in Digital Transformation

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SAS Program

SAS specialization provides an opportunity for global certifications. Validate your expertise with certifications from SAS, giving you a competitive advantage in the global job market.SAS - a world leader in analytics. From SAS Programming to Visual Business Analytics, each course is meticulously crafted to enhance your skills in the dynamic field of data analytics.

Global Recognition : Our MBA program is recognized globally for producing industry-ready leaders with SAS expertise.

Cutting-Edge Curriculum : Stay abreast of the latest developments in SAS with a curriculum designed in collaboration with industry experts.

Practical Learning : Gain hands-on experience through real-world simulations, case studies, and live projects.

SAS Modules Essentials (Querying and Reporting-Code based Approach), Programming in Viya (Cloud), SAS® Enterprise Guide®: ANOVA, Regression, and Logistic Regression, Application of Machine Learning Using SAS(R) Viya®

For more information - https://dgu.ac/school-of-future-skills/sas

Foreign Immersions

IIM Residential Program