DIGITAL MARKETING

Digital Marketing is the need of the hour and we at Doon Business School provide extensive 360 degree Digital Marketing training to our Graduates and Undergraduates along with the regular PGDM and MBA courses. The students are trained on SEO, SMO, PPC, Email, Blogging, Affiliate, Google AdWords, Google Analytics, YouTube Marketing etc, by Faculties from IIM and Industry.

International Online Credit Course / Certificate

Choice of Additional Certificates from International Universities of Repute though Blended-Classroom & Online Teaching
In addition to the above students are exposed and certified through blended learning mode ofonline lectures** of faculties of international universities / industries curated by in-class tutorials and workshops.

Some of the courses being offered are:

• High Performance Collaboration: Leadership, Teamwork & Negotiation, Northwestern University
• The Art of Negotiation, Universityof California
• Marketing Analytics, Universityof Virginia
• AI for Everyone, deeplearning.ai
• Brand and Product Management, IE Business School
• Learning How to Learn, University of California
• High-Impact Business Writing, University of California
• Introduction to Blockchain Technologies, INSEAD
• Scaling Operations: Linking Strategy, Northwestern University
• Corporate Finance: Measuring and Promoting Value Creation, University of Illinois at Urbana-Champaign
• Strategic Career Self-Management, The State University of New York xchange
• Blockchain and Business: Applications and Implications, INSEAD
• Strategic Management of Innovation, HEC Paris
• Competitive Strategy, Ludwig-Maximilians-Universität, München
• Management Skills for International Business, University of London
• Digital Media and Marketing Strategy, University of Illinois at Urbana-Champaign
• FinTech Foundations and Overview, The Hongkong University of Science and Technology
• Organizational Design and Management, HEC Paris
• Leading Organizations, HEC Paris
• Foundations of Strategic Business Analytic, ESSEC Business School
• Design Thinking, University of Virginia

Students will have the option to choose upto 4 certificates through above program or similar program offered in future. Moreover 2-4 courses can be done on fully online mode – choosing from World’s best professors on top of the line new-age courses, which shall instil the way forward to self-learning and self- upgradation for lifelong learning and excellence.

• *The bouquet of courses being delivered on Online/Blended Learning is dynamic in nature and can be changed frequently keeping the industry requirements, availability of resources, professors/content from the International universities/service providers.
• **Courses / Certification may vary from course to course.
• ***Powered by Coursera or any similar MOOC program

ACE STAR: Maximum number of value added programs which can be undertaken in ACE is 4/ ACE STAR is 8 and not more than 3 in any semester available on first come basis on limited seats available in each certificate.

Note: It is advised to all students that PGDM is a fast track course and requires continous work outside the classroom hours as well. Whereas some students of MBA ACE STAR also find the additional certificate courses stressful. Hence students need to understand their capacity before applying for these courses. Institute reserves the right to offer ACE STAR program only to the selected students after evaluating their capacity on the basis of previous marks and skills. The decision of the institute will be final.