DBS Global University organised an interactive session titled "Building a Personal Brand That Opens Doors" on 24 September 2026, focusing on the growing importance of professional identity, communication and visibility in today’s competitive career environment. The session helped students understand that personal branding goes beyond maintaining a social media profile. It is shaped by an individual’s skills, communication, professional behaviour, credibility, digital presence and the value they are able to demonstrate to potential employers and professional networks. Students explored how their academic experiences, projects, internships, achievements and professional interests can be communicated more strategically to build a credible identity.

The discussion also highlighted the importance of consistency across professional platforms and how students can begin developing their professional presence well before entering the job market. At DBS Global University, career preparation is approached as a continuous process that combines academic learning with industry exposure, communication, skill development and professional readiness. Sessions focused on personal branding enable students to understand how they can differentiate themselves in increasingly competitive recruitment environments while building an authentic professional identity for long-term career growth.