DBS Global University, Dehradun, hosted Influencer Incubator, an engaging student-led initiative organised by the Marketing Club on 22 September 2026. The activity gave students an opportunity to explore the fast-changing world of influencer marketing, digital content, personal branding and audience engagement. The event encouraged participants to think like contemporary digital creators and marketers by understanding how ideas, communication, creativity and audience relevance work together to build influence in the online ecosystem.

Through the activity, students were able to apply marketing concepts beyond conventional classroom discussions and understand the growing role of social media, creator-led communication and digital communities in modern brand building. Initiatives such as Influencer Incubator form part of DBS Global University’s focus on creating practical learning opportunities where students can experiment with emerging marketing formats and develop communication, creativity, presentation and strategic thinking skills. With digital marketing and the creator economy becoming increasingly relevant across industries, such student-driven platforms help learners gain early exposure to the changing nature of brands, media and consumer engagement.