Dr. Harshit Agarwal

Dr. Harshit Agarwal

Dr. Harshit Agarwal

Designation : Assistant Professor
Department : Marketing & International Business
Qualification : Ph.D. (Consumer Behavior), UGC-NET, PGDM (Marketing & HRM), M.Com (International Business), B.Com
Experience : With over 17 years of experience in higher education, currently serving as Assistant Professor-Marketing & International Business at DBS Global University, Dehradun

Dr. Harshit Agarwal is an alumnus of IIM Jammu and a distinguished academician with over 17 years of experience in higher education, specializing in Marketing and International Business. Currently serving as Assistant Professor – Marketing & International Business at DBS Global University, Dehradun, he teaches core and elective courses in Marketing Management and International Business, serves as Program Mentor for the Integrated MBA program and Patron of the Marketing Club. He has previously held positions as Director & Assistant Professor at Institute of Technology & Management, Dehradun, Assistant Professor – Marketing at IMS Unison University, Dehradun, and Assistant Professor – Management at SRMS College of Engineering & Technology, Bareilly.

As a UGC-NET qualified professional Dr. Agarwal holds a Ph.D. in Consumer Behavior. He has completed the Executive course in Product & Brand Management from IIM Jammu and the Nurturing Future Leadership Program (NFLP) from IIM Lucknow, and has attended short-term programs and workshops at IIM Indore, IIM Sirmaur, IIM Rohtak and IIT Roorkee.

His research has been published in Scopus-indexed, ABDC and peer-reviewed journals, and he holds a UK Design Patent. With a strong interest in Digital Marketing, Generative AI and contemporary business education, complemented by global learning exposure across several countries, he works extensively with AI tools such as Gemini Notebook, Jenni AI, Claude, Gemini and Genspark.

Current Academic and Administrative Responsibilities: Faculty of Marketing and International Business, Program Mentor for Integrated BBA+MBA and Patron of Marketing Club.

Experience: With over 17 years of experience in higher education, currently serving as Assistant Professor – Marketing & International Business at DBS Global University, Dehradun, he has previously held positions as Director & Assistant Professor at Institute of Technology & Management, Dehradun, Assistant Professor – Marketing at IMS Unison University, Dehradun, and Assistant Professor – Management at SRMS College of Engineering & Technology, Bareilly.

Qualification

  • Ph.D
    • Consumer Behavior, Bhagwant University, Ajmer (Completed)

  • M.Phil./M.Sc./MBA
    • PGDM – Marketing & HRM (2-Year Full Time), LBS Institute of Management & Technology, Bareilly
    • M.Com – International Business, Indira Gandhi National Open University (IGNOU), New Delhi

  • B.A./B.Sc./B.Com
    • B.Com, Bareilly College, Bareilly

  • National Eligibility
    • UGC-NET – Qualified (National Testing Agency)

  • Executive & Leadership Programs
    • Executive course in Product & Brand Management – IIM Jammu
    • Nurturing Future Leadership Program (NFLP) – IIM Lucknow
    • Short-term programs / workshops at IIM Indore, IIM Sirmaur, IIM Rohtak and IIT Roorkee

Research & Patents

  • Research Interests
    • Consumer Behavior
    • Marketing & International Business
    • Digital Marketing
    • Generative AI

  • Doctoral Research
    • A Study of Consumer Buying Behavior Towards Adoption of Electric Cars in the State of Uttarakhand – Bhagwant University, Ajmer (Completed)

  • Patents
    • 1 UK Design Patent

  • Publications
    • Research papers published in Scopus-indexed, ABDC and Peer-Reviewed Journals

  • Conference Presentations
    • Papers presented at International Conferences including IIM Kashipur
    • 11+ papers presented at National Conferences
    • 10= seminars, workshops and Faculty Development Programs (FDPs) attended

Courses Taught

  • • Marketing Management
    • International Business
    • Consumer Behavior
    • Integrated Marketing Communication
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