A three-day immersive session on The Art of Consultative Selling led by renowned communication expert and sales trainer Mr Vijay Vikram Nayak.

The workshop went beyond conventional sales techniques and introduced students to the deeper psychology behind meaningful human interactions. Through engaging discussions, live activities, and practical insights, participants explored how successful selling is rooted not in persuasion alone, but in empathy, listening, trust building, and authentic communication.

The sessions emphasised that modern sales is no longer about transactions or scripted pitches. Instead, it is about understanding people before products, building conversations before conversions, and creating genuine human connections before achieving targets.

Students gained valuable exposure to consultative selling approaches, emotional intelligence in communication, customer psychology, and the importance of active listening in professional environments. The workshop encouraged participants to rethink sales as a relationship-driven skill that applies not only in business but in everyday interactions and leadership roles as well.

The event served as a powerful learning experience for aspiring professionals, reminding students that while people may forget a pitch, they always remember how well they felt.